![]() We were killing it-and it had a lot to do with Matchnode. Suddenly, people were buying steaks and other high-end entrees to consume at home. The concerted effort in paid social really helped us drive to-go orders during the pandemic. Today, What If Syndicate relies on Matchnode to generate brand awareness and reservations for restaurant openings on Facebook and Instagram and even facilitate the process of hiring new kitchen and front-of-house staff. ![]() If reservations were light at a particular location on a particular day, Molly would call up Matchnode and the team would jump on it.Īs the impact of the pandemic recedes, the relationship between What If Syndicate and Matchnode grows stronger, especially as What If Syndicate continues to expand its restaurant brands and locations across the U.S.-opening five new restaurants in the past six months. In a feat of innovation, Matchnode connected What If Syndicate’s paid social campaigns to SevenRooms, its restaurant reservation and POS system, thus tying ad views to reservations, orders, and revenue.Īt the same time, the Matchnode team proved highly responsive to lulls in bookings. Thanks in part to Matchnode’s efforts, the What If Syndicate group of restaurants didn’t just survive but thrived during COVID-19 disruptions.įurther, as restaurants slowly opened up again to indoor dining and reservations, Matchnode put Molly’s mind at ease about ROI. Due to limited seating capacity, we require a credit card number to guarantee reservations. We offer two seatings each evening, at 5:45 pm and 8:00 pm. Maple & Ash Reservations - Scottsdale, AZ Wanderlog Scottsdale Best restaurants Maple & Ash Reservations 4.5 ( 1449) 4. Please allow approximately two hours for the dining experience. Solutions Matchnode connects paid social spend to restaurant orders Dinner is 250 per person, not including beverages and tax. “Right when we were flipping our business from dine-in to takeout-and were truly in need of a dedicated paid social marketing program-Matchnode stepped into the middle of the s***show and waived its fees.” In recognition of the direstraits of the restaurant industry as a whole, Matchnode offered to temporarily waive its fees and immediately got to work. Molly Currey, CMO at What if Syndicate, thought that paid social media would be a good marketing channel to drive awareness and demand, but the group had never made a focused effort in paid social media marketing before.Īt the same time, given the potentially devastating financial impact of COVID-19, What If Syndicate couldn’t afford to spend recklessly and would need proof of ROI. The challenge was even greater for the What if Syndicate group of restaurants, which serve higher-end entrees instead of takeout fare. Almost overnight, they had to pivot to takeout to keep their businesses afloat. had to either reduce indoor seating capacity or eliminate it altogether. When COVID-19 hit in the spring of 2020, restaurants across the U.S. ![]() ![]() Sweet corn made into what I could closest describe as a slightly crispy pancake? It’s served with really umami beans and some pico de Gallo on top.Challenges Driving brand awareness during a pandemic They also have a blow your socks off appetizer. All the photos on the walls are taken by Barry Goldwater who was our long time senior senator. 92 reviews 204 of 770 Restaurants in Scottsdale American Steakhouse Gluten Free Options. Phoenix city grill is actually in a strip mall but don’t be fooled it absolutely delivers and is very much a slice of Phoenix. On top of that is some type of cracker with hummus on it, topped by grilled artichoke so tender you think it just went 15 rounds with Mike Tyson. Bottom layer is a salad with the best vinaigrette dressing I’ve ever had. I’m not a big artichoke guy but it’s one of the best appetizers ever. Doesn’t break the bank but everything is amazing from brunch to dinner and the wine/whiskey list is monumental.
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